We believe preventing child maltreatment is more than a family matter.
Our new name reflects our commitment to supporting our members – state children’s trust funds – and to maintaining our national role as a leader in the movement to strengthen and promote the well-being of children, families and communities.
New name. New look. Same mission.
We are proud to announce our new organizational name – Children’s Trust Fund Alliance. To go with our new name, we’ve adopted a new logo and brand identity.
For 30 years, the Alliance has been a national leader in strengthening families and working across the social ecology to prevent child abuse and neglect. Our collective goal is for children to be safe, healthy and raised in nurturing families and communities.
In 2018, the Alliance board, members and staff developed a theory of change to help shape its state and national prevention strategies. Children’s trust funds across the country helped determine the new name and created the new logo. This rebranding is part of the organization’s commitment to continue to bridge the gaps that exist across multiple fields and to ensure that all systems that touch the lives of families implement prevention strategies and promote well-being. The new name and logo were previewed by Alliance members at their annual national membership meeting November, 12, 2019 in Washington, DC when the Alliance celebrated its 30th anniversary.
As we focus on the important work ahead of us, our new name, Children’s Trust Fund Alliance, and logo highlight our continuing dedication to our mission of serving as:
- A hub for all elements in the prevention field
- A thought leader in the movement to strengthen and promote the well-being of children, families and communities
- A strong partner with parents